I'm stumped. I have a page I'm working on that has multiple swf's on it, and I'm using SWFObject to embed them. It works great in Firefox ... but IE7 is crapping it all up. Instead of having the multiple swf's, it replaces the very first swf written with SWFObject [in this case, the banner] with the very last SWFObject [in this case, a small play button that streams an mp3]. I've tried changing giving each SWFObject a new variable name [so1, so2, so3, etc], but same problem. Any ideas?
the variable name can be reused all you want, the important thing to make unique is the id of the element that will hold the swf.
in your case, all of your divs have the id of 'flashcontent' which means each time you call so.write("flashcontent") - the script will try to write that new swf into the first div with that id on the page.