In response to Jeff Croft's post on a name for the Flash revival, space150 has put together an article on the use of SWFObject for accessible and search friendly Flash. We're calling the technique "Faust", because it involves making a deal between open web standards and Flash.
One problem we kept having with the alternative content in Flash technique Geoff posted earlier is with innerHTML. IE gives you it's own internal version of the HTML (which is completely wrong) and even Firefox and Safari were causing problems. So we're releasing some code called "innerXHTML.js". The documentation for Faust at blog.space150.com explains how to use it.
Hope this is helpful to someone! Wanted to post it here first since Geoff's articles have really helped us think about new uses for Flash for our clients.