Hi! This is just a quick note to say that I’ve launched a new project. It’s called Personafy, and it’s a place to share interesting links with your friends.

I’ll be posting a longer description about the site soon, but for now here’s a quick summary:

Whenever you find something interesting, you can post the link to your Personafy account, and you’ll also be able to choose a “persona” to share the link as. Each of your personas will be able to build up distinct audiences, so if you feel like posting LOL cats as one persona, and politics as another, you won’t have to worry about people unfollowing you or getting pissed off about the “off-topic” content.

Edit: Personafy is no more. It was a fun experiement, but I didn’t have the resources to keep it running for more than a few months. If you are interested in the topic of social sharing via personas, I wrote some thoughts on it here.